Media Forms: At the start of advert non diegetic sound is used to engage the audience, the sound is very mysterious and grabs the audiences attention as they would want to find out what is going to happen. During the non diegetic sound the camera movement slowly zooms in, the mise en scene is also suggests mysterious, darkness as the setting is very dark (low key lighting). Before the advert is fully established the 'Guardian' typography appears which alerts the audience that this advert is related to the Guardian newspaper. The quick edits and cinematography keeps the audience engaged to the advert and make the audience create enigma codes as they do not know what is happening or what the advert is trying to promote yet. Moreover Barthes came up with the theory of narrative codes and enigma codes. The non diegetic voice over of the female reporter also attracts the audience as the audience do not know what is happening yet in the advert and would start to discover what is happening. Furthermore the typography again is displayed in transitions to grab the audience and make them read what the characters are thinking, so the audience are in their shoes and could relate to them. Also the text is sans serif a classic typography used in newspapers which usually attracts a older target audience. There are sound bridges that continue through scenes to make the advert sound very important and must see, it defiantly grabs the audiences attention by the sound, edits, cinematography, camera movements used.
Media Representations: The news represented in the advert shows that it is very important as the audience are able to see that the news has become of high importance and viral across the country, the advert had the shock and realism factor due to the mise en scene and fast paced edits which encourages the audience to keep watching to see what is happening. The advert lets the audience to explore of how the social network has developed and how it has become a source to find out news very quickly and spread easily within seconds. It is a positive representation as the advert shows the audience how fast social networks are and how they communicate very fast. The characters in the advert also represent that the advert is trying to attract a certain audience, which is Guardian newspaper readers mostly. The textual and narrative structure also establishes the audience. The representation toward the three little pigs in the advert are demonized for killing a wolf this could relate to Levi-Strauss's theory of binary opposition in characters and narrative (evil vs good).
The non diegetic and typography at the start of the trailer, straight away makes you realize that this is a a trailer targeted towards the male audience. The non diegetic sound and bold hard hitting typography suggest this is a game which attracts males, furthermore this could relate to Hall's theory as games are a connotation reading toward the males. The text establishes the genre of trailer by the mise en scene used, the colours, fast transitions are fast paced which relate to the male audience as they like fast, action/adventure games which appeal to them. The voice over and mise en scene during the trailer also portray the genre of the game which is action/adventure. The props seen in the trailer is another way the audience are able to identify the genre. The codes and conventions to this genre relate to the trailer very well as all the aspects are shown to attract the intended target audience.
Representations:
The representation portrayed about was is very clear by the animated characters in the trailer, the animated characters show props of guns, explosions, trucks etc and the characters running around shooting enemies. It lets the audience create an image of how war can be and how horrible, negative it could be. It lets the audience to put themselves in soldiers shoes and experience how war would be like from a games prospective. On the other hand the representation of the game may be negative towards young children aged under the certificate which could encourage them to violence and bad behavioral imagery by the props used in the game. The blood, mise en scene and props reveal the connotations of the game.
Institutions:
The media institutions show the typical codes and conventions of a video game and how it is related to the video game industry. The animation of the trailer reveal this is a video game trailer, the cinematography allows the audience to see what the game has for the audience to make them buy the product, it allows the audience to make them think what it would be like if they bought the game. Towards the end of the trailer more typography is portrayed such as the title which is very important as the audience need to know what the game is called so they could buy it. The release date is then introduced after and the company brand the game is also available on such as xbox. This informs the audience and keeps them aware of the game and makes the audience interested in buy the game as they have seen the graphical imagery of the game therefore they would want to be excited to play the game for themselves.
Audience:
The trailer definitely appeals to the male audience as the genre relates to them more than a female audience. The male audience would be much interested in a action/adventure genre as they would like to see lots of action and adventurous things. The trailer shows what the male audience would be able to do in the game which they would like to play in a game.
Media Forms How does the text both subvert and reinforce the typical conventions for a newspaper front page? (12 marks)
The text of the front cover of the newspaper 'i' has text which reinforces the typical conventions of a newspaper front page due to the size of the font. For example, the way the masthead of the front cover is larger in order to catch the audience's attention. Also, the idea of presenting a game section in the newspaper such as crosswords for example, it's stereotypical of a newspaper to generally have one at the last few pages; this would make people such as travellers on their way to work catching public transport want to complete the puzzles in order to pass time, this is a method to attract customers in to buying the newspaper as it's cheap and fun. Furthermore, the heading underneath the masthead which says 'the essential daily briefing' is a summary of what the newspaper itself is and the word 'essential', meaning a necessity would mean that everyone needs to have one of these daily newspapers; a sell-line which will make people buy the newspaper, overall, the print tends to promote itself by it's sell lines and rhetorical questions making the audience wanting to know the answer within.Also, the textual information assumes significant cultural and social knowledge as it is showing a stereotypical side of Britain in itself talking about 'A right royal party' highlighting typical elements of the UK that most people would tend to know about interesting tourists for example to buy the newspaper in order to raise their awareness about Britain; the stereotypical topic on the cover can also be seen as a unique selling point (USP) as not many other print adverts would do this. In contrast, the different story lines on the cover subvert the typical conventions of a newspaper front page as there are more stories on the cover like a magazine cover would usually have making this 'newspaper' appear to people as a 'magazine' instead.
Media Institutions Why might the ‘i’ newspaper have been successful in a newspaper industry that has generally been in decline? (12 marks)
The newspaper may have been successful due to 'i' using the theory of Katz and Blumler of Uses and Gratification showing that the audience use media for a lot of purposes. This would be because the newspaper may be an impression of a magazine and by the audience reading this newspaper, they would feel a sense of escapism and feeling like they are a part of something, which highlights one of the factors of reading the magazine for personal identity purposes of this particular theory and to also reassure them about themselves being a very sneaky and sly method in order to gain more sales; this links to the 4 C's of young and Rubicam. Moreover, in an industry that has been in decline, the occasions taking place such as the Queen's Diamonds Jubilee may have allowed the newspaper, 'i', step back into business as they may have attracted the attention of viewers. Also, as the price of the newspaper was only 20p, this may have also been another USP as it may have allowed the demand to increase and lead to an automatic increase in sales revenue and profit for 'i'. As mentioned, the price of the newspaper was 20p on weekdays and 30p on the weekend, this is a clever business tactic as on weekends, more people may tend to go out and by increasing the price, people would buy 'i' as it would still be relatively cheap compared to other newspapers such as the Times which would be a lot more expensive, not many magazines or newspapers would tend to do this therefore making it a very clever tactic.
Media Audience
What would you espect the "i" newspaper's target audience to be based on this front page? (12 marks) Based on this front page, I believe that the target audience for this magazine would be approaching tourists as (mentioned above), it helps to raise their awareness on Britain in itself and other British people travelling to work to complete 'Daily crossword puzzles' as written on the front cover of the newspaper. The understanding of the audience all depends on the psychographics such as their lifestyles and the audience for 'i' would have lifestyles such as travelling to work or just simply tourism. This audience in particular would tend to consume this paper the most as it is affordable and contains a lot of information which may intrigue them. The primary audience of the magazine would be the adults of the older generation of 30+ who would tend to buy magazine compared to the secondary audience of the younger generation of teenagers aged 16+ who would usually buy magazines such as the 'SUN' for 50p as it approaches the younger target audience compared to this newspaper of 'i'. Also, stereotypically, teenagers would usually read magazines compared to newspapers. Moreover, you would expect sophisticated people who would usually have less money to purchase this newspaper as it is cheap or the young students who would have no 'pocket money'. 'i' would be a cheaper option to purchase compared to the other more expensive newspapers and magazine such as the SUN and the TIMES which are worth 50p or above.
Media Representations How is Britain represented in this text? (12 marks)
Britain is represented within this text as it shows a patriotic society and the main image shows the huge 'party' being thrown and lots of indications of the typical British colours such as blue, red and white which are in the flag and represent the whole of the United Kingdom, the fact that this was done was to inform and advertise it to people all around the UK in order to create a 'buzz' about both 'i' and the Diamond Jubilee in itself. Also, as the queen is world renown, this allows the target audience(s) of this newspaper to purchase it even more. Camera angles used such as long shots and mid-shots shows the atmosphere of Britain and the Queen's expressions make it seem that she is enjoying the celebrations and the connotations from this may show the cultural side of the UK. The body language of the image of the queen shows that she is not making a direct mode of address towards the audience making them want to take a good look at the cover of the newspaper.The newspaper presents the community of people living in the UK. The queen is being represented as a woman of authority and because her picture is larger than the rest connotes her importance towards this nation. The words 'A RIGHT ROYAL PARTY' are written in blue, red and white which reinforces the stereotypes of Britain and also represents us as a country who has a view of themselves as being very proud of their nationalities. Binary opposition is shown within the text itself between the colours creating a sense of juxtaposition and the contrasting colours connote Britain being of a multicultural background; also being welcoming.Moreover, the largest story of the paper is about the Diamond Jubilee this is seen as it is covering most of the page automatically catching the audience's eye.
Set in Boston,
Massachusetts inthe year
1985, John Bennett is a lonely boy who can't make any friends, one Christmas he
receives a teddy bear from his parents and immediately grows attached
to it. John names him Ted, and wishes one night that Ted could be alive;
inexplicably, a shooting star passing overhead causes his wish to come true and
Ted is alive the next morning, much to the fear and eventual jubilation of his
parents. Due to his sentience, Ted becomes a star for a short period of time.
25 years
later, John works at a car rental place and has continued a strong bond with
Ted, which his girlfriend Lori doesn't like as she thinks their friendship,
which includes mass consumption of alcohol and drugs, is keeping John mentally
a child. On their four year anniversary, John and Lori come home to find Ted
with a quartet of hookers one of them having defecated on
the floor during a game of Truth or Dare.
Lori gives
John a chance to prove he can live without Ted, and John relents, helping Ted
get an apartment and a job at a grocery store which his rather crude
and rash behaviour is praised and he is quickly promoted after having sex with
a new cashier, Tami-Lynn while on shift. Their daily hangouts become
frustrating to Lori as John uses excuses to cut out of his responsibilities and
work early, she gives him a final chance.
Meanwhile,
Ted is approached by a man named Donny and his overweight son Robert with an
offer to buy him from John which they refuse. Lori and John attend a party
hosted by her boss Rex, whose crush on her is frustrating to both of them. Ted
calls and tells John that Sam Jones from Flash Gordon is
attending a party at his house. John resists at first not wanting to hurt Lori,
but Ted quickly convinces him to come meet their childhood hero. Once there,
John and Ted join Sam in several shots of alcohol and drugs, escalating into a
fist fight with Ted's neighbour Ming, who Sam mistakes for his movie's villain
Emperor Ming. John soon realizes the time but before he can leave, Lori comes
in and tearfully breaks up with him, breaking John's heart. Realizing Ted's
influence is to blame he tells Ted to stay away from him and goes to live at a
hotel.
A week
later, Rex, still pursuing Lori asks her out on a date and she accepts, hoping
to get over John. Ted comes to John and after John provokes Ted into a fight
that ends with a lamp and television falling on John, they reconcile, they
decide to interrupt the Norah Jones concert that Lori is attending
with Rex to sing a special song to her, but he is quickly booed off stage, Lori
ends the date with Rex and returns home.
The next
day, Ted comes to Lori and tells her that John is lost without her and offers
to leave forever if it would help their happiness. Lori considers this and
leaves to meet John, but Ted is shortly thereafter kidnapped by Donny and
Robert. Taken to their home, Ted has one of his ears ripped off by Robert due
to his foul mouth but tricks the boy into playing a game of hide and seek,
using the distraction to staple his ear back on and call John who had
reconciled with Lori. They go to Donny's house just as they are escaping with
Ted and the two give chase that leads them to Fenway Park. Ted is injured
during the chase but manages to outrun Donny as they climb up one of the spotlight
towers. Donny grabs Ted by the foot and accidentally tears Ted in half, who
falls to the stadium floor. Donny escapes when the police show up as John and
Lori frantically try to piece Ted back together. He admits that the two of them
need each other more than they need him, and the magic that gave him life
leaves him an ordinary teddy bear again.
Lori and
John rush home refusing to accept his death, but they are unable to patch him
up and accept that he is gone. That night as John sleeps, Lori makes a wish,
and the following morning, Ted is revealed to be alive but manages to fool John
into thinking he was resurrected mentally retarded. John exclaims that
Lori wished for Ted's life back and she corrects him saying that she wished for
her life back instead, and John finally proposes to her, Ted becomes
the best man at their wedding while the ordained Sam Jones presides
over the service and Ted finally realizes their place together.
FEEDBACK: -Include more explicit references to theory - Propp, Todorov, audience theories etc... and link a paragraph on this... TARGET: - Talk more about theories such as, Todorov, Propp and audience theories LEARNER RESPONSE: In terms oftheories, Ill Manors follows the conventions of Propp's theory. For example, Aaron played by Riz Ahmed, is the "villian" as well as a "hero" as he is bad at first and wants to cause trouble however, at the end of the film, he seems to improve his behaviour and decides to change. Also, coming to the end of the film, he saves a baby from falling which makes him a "hero" according to Propp's theory. Secondly, according to Todorov's theory with the equilbrium, disequilibrium, and then the equilibrium again, Ill Manors does follow this. For instance, the protagonist is his normal self (equlibrium), then starts to cause trouble along with his friends or so called "gang" (diseqilibrium), then he finally decides to change for the best and becomes a hero by helping others and making it back to the equlibrium where everything is normal (normality).
Who are the key institutions involved in promoting the film and how are they involved?
Film London Microwave
Film London Microwave is London's film agency - promoting and developing London overall in terms of the film industry as an international film-making capital. This includes all the screen industries based in London - film, television, video, commercials and new interactive media such as broadcast and e-media. Film London is one of nine regional screen agencies throughout the UK. .Ill Manors was green lit for production in 2009 as part of the Film London Microwave scheme.
BBC
Other collaborators (distributors - Revolver, exhibitors – multiplex cinema chains, DVD sales/rental companies, film download sites, e.g. LoveFilm).
How do they use each platform to reach their target audience (now fragmented)?
Print media
Broadcast media (TV/Radio/DVD)
E-Media
How do they use technological developments to provide new audience experiences?
In terms of institutions, the idea of interaction came in handy as it gave the audience to feel engaged and involved with the interview or any other source of intervening. As for this you can
Are the institutions affected by economic issues within each media platform?
Has internet piracy impacted on the construction/distribution of the film/DVD?
Now think of how the institutions behind the film are working across the 3 platforms:
Who are the film’s target audience(s) and how do you know?
The target audience for Ill Manors would be dominantlymales rather than femalesas thefilm consists of explicit violence and strong language which falls into the field of action/crime/urban genre. Theage groupwould be around18-34 year olds,as there are some intimate scenesand other aspectsof a18 certificate film for instance, prostitution.Furthermore thefilmalso has a different type ofaudiencewhich was proven in the TEDx lecture from Ben Drew where there wasmiddle class, working audience therefore attracting the people who areinterestedin thefilmandpurposeof producing it.
How is the film promoted to its target audience(s) through:
Print?
The film industry promotes the film Ill manors by using the idea of print media to reach out to people who don't usually tend to use the E-Media as often for example, the older generation (demographic) who have been bought up by reading things such as articles in newspapers opposed to things such as laptops and Ipads as these gadgets were not available at the time. Print media can be expressed in different types of ways. For example, billboards, posters, T Slides etc. These are usually used in places such as train stations or on motorways to catch the attention of people travelling in everyday life by using either public transport or driving cars for example. Also, like the example above, magazines tend to be read a lot by the younger generation as it uses language that associates with teenagers for example, slang would be used in some places, whereas a newspaper article would be written very formally making it harder for the younger generation to understand what the article is reffering to or whats it trying to say therefore it would attract the older generation as they would understand it more and take it under consideration.
Broadcasting (TV/Radio/DVD)?
Another way in which the industry promotes the film is by broadcast media. There are many broadcasts promoting the film such as the DVD blue ray, chat shows (Jonathan Ross show), music album, the film premier, television radio interviews, music festivals and many more.This is a very effect way of promoting this film because statistics show the majority of people living in the UK tend to watch a lot of television. The fact that in this particular lecture, Plan B is talking about his feelings which allows the audience to interact with him and his emotions from his past.
This topic is extremely close and important to Ben Drew due to his own life in a council estate. And therefore knows how it is to be portrayed and judged in this way by society. Plan B believes that people or kids who live in estates are associated with the word 'chav.' The quote, "council house and violent" is what Plan B thinks the word 'chav' means as the stereotypical ideologies of youths living in council estates is connoted. Plan B says that this is an incorrect technique for society to judge upon youths, living in conditions that are poor. He believes that the media constantly show articles which emphasis the dilemmas with youths in general. However, they tend to exaggerate at certain points and stereotypically judging youths.
Plan B realizes what these youths have been through and how they live their lives. Whereas, society completely ignores these people who have been brought from unfortunate families as they are stereotyping them with negative ideologies and opinions. Youths that live in council properties go through a lot and grow up with completely no body except their neighbourhood buddies. Drew recognises how this works as he was once upon a time, in this situation. Drew was targeting the elder demographic as the audience. He believes that they would benefit more from a lecture like this as it shows them that youths should not be stereotyped and portrayed in the way just like they are by the media. The elder demographic constantly judge these youths by their actions, appearance and language which is truthfully wrong. Drew also made an important announcement which is that people should not believe or take in every single thing they read or see in newspapers, as they are quite good at exaggerating things and leave the relevant and true information out in order to make ideologies and stereotypes dominant. In terms of the audience, according to the phsycographics, the people in the category of mainstreamers would be hooked as they would want to keep to the trend and therefore think the same as the majority of the world. If Drew was to change the mainstreamers' opinions on this matter, then this may conclude in the overall dominant ideology to be less authoritative. This would also be directed towardscarers as they would want to make a change to the world for the best. Perhaps explorers would come in handy as they would want to find out more about whether this view is amd how its being portrayed. According to Stanley Cohen, a moral panic occurs "When a person or group of persons emerges to become defined as a threat to societal values and interests". Those who start the panic when they fear a threat to prevailing social or cultural values are known by researchers as 'moral entrepreneurs', while people who supposedly threaten the social order have been described as "folk devils". Moral panics have certain distinct features such as concern. There must be some sort of awareness that the behaviour of the group or category is associated with some kind of negative impact on society.
E-Media?
http://www.time4planb.co.uk/
E-media is another way of promoting the film by the film website, Ben Drew's website/bio, social networking sites such as Facebook, twitter etc. All of these aspects promote the film and attract different audiences for instance,social networking sites like Facebook and Twitter are commonly used by the younger generation (specifically teens) therefore, there would be a large mass audience following, subscribing or tweeting the film's page or fan page, which would make the page popular rapidly and make audiences recognise the film and perhaps persuade them into watching the film. The soundtrack of the film is promoted through YouTube and the album itself which again allows a wider variety of audience to hear the music. This is cross promoted which means that the film promotes the music and the music promotes the film. This is called synergy.
Now think of how the producers are communicating with audiences across the 3 platforms: What are the differences?
The producers are communicating with the audience across the three platforms print E-media and broadcast, by informing, entertaining and for social networking. Print is targeted to the audience by informing, entertaining, escapism and social interactions, broadcast would be also to inform the audience, entertain and escapism and lastly E-media is also to entertain, informing, escapism and to attract social interaction.
Audience theories you could research and apply to your film case study:
The social demographics for the film Ill Manors would be targeted towards Classes C1,C2,D and E audience which is targeted towards the working class audience, the age intended would be 18-34 year olds because of the sexual content, violence, and strong language in the film, moreover the certificate of the film is 18 rated, also there would be more male attraction than female hence the genre of the film urban/crime, and the narrative. The psycho-graphics group would be struggler's and reformers, who are not as successful in life which relates to the film.
The film industry promotes the film Ill manors by using the idea of print media to reach out to people who don't usually tend to use the E-Media as often for example, the older generation (demographic) who have been bought up by reading things such as articles in newspapers opposed to things such as laptops and Ipads as these gadgets were not available at the time. Print media can be expressed in different types of ways. For example, billboards, posters, T Slides etc. These are usually used in places such as train stations or on motorways to catch the attention of people travelling in everyday life by using either public transport or driving cars for example. Also, like the example above, magazines tend to be read a lot by the younger generation as it uses language that associates with teenagers for example, slang would be used in some places, whereas a newspaper article would be written very formally making it harder for the younger generation to understand what the article is reffering to or whats it trying to say therefore it would attract the older generation as they would understand it more and take it under consideration.
Broadcasting (TV/Radio/DVD)?
Another way in which the industry promotes the film is by broadcast media. There are many broadcasts promoting the film such as the DVD blue ray, chat shows (Jonathan Ross show), music album, the film premier, television radio interviews, music festivals and many more.This is a very effect way of promoting this film because statistics show the majority of people living in the UK tend to watch a lot of television. The fact that in this particular interview, Plan B is talking about his feelings which allows the audience to interact with him and his emotions from his past. Furthermore, the DVD/blue ray is often promoted/advertised on the film website which shows you options of where and how to purchase a copy of the film from such as 'Amazon.com' . Chat shows like the Jonathan Ross show are interactive meaning you could ask anything and get a valid and instant response usually about an individual celebrity's background and maybe the film or music being produced. Moreover, Jonathan Ross is a well known English television and radio presenter therefore, people are more likely to know and interact with him.Also, humour is a technique where it can stay in audiences' minds.
E-Media?
E-media is another way of promoting the film by the film website, Ben Drew's website/bio, social networking sites such as Facebook, twitter etc. All of these aspects promote the film and attract different audiences for instance,social networking sites like Facebook and Twitter are commonly used by the younger generation (specifically teens) therefore, there would be a large mass audience following, subscribing or tweeting the film's page or fan page, which would make the page popular rapidly and make audiences recognise the film and perhaps persuade them into watching the film. The soundtrack of the film is promoted through YouTube and the album itself which again allows a wider variety of audience to hear the music. This is cross promoted which means that the film promotes the music and the music promotes the film. This is called synergy.
Now look at each platform individually:What type of media language does the platform use? Identify the codes and conventions of that platform
Print media will share with the audience, a brief synopsis of the film, which would provide information about the plot (narrative), cast, certificate etc. A variety of reviews frequently have an interview of the director in this case, Plan B. This allows the audience to get to reinforce the reactions of the critics to do with the film. Furthermore, the interview can provide information about the director himself and know a bit more about him and his background if the audience don't really know him too well. There are also some images of clips from the film, or pictures when its behind the scenes. The demographic that film reviews most associate with are people who would adore reading therefore being a much older target audience, whereas teenagers for example would like to watch or interact with something. All examples of print media deliberately target different types of audiences for instance a tabloid/magazine would be read by a younger demographic as it has many of images and topics to amuse them or relate to them whereas, an older and wiser demographic would prefer to read a broadsheet newspaper with less images and more text to read.
Broadcast is another successful method to promote the film by the media such as radio, TV etc. They commonly provide speech/dialogue and they use it to interact with eachother. This allows the audience to watch people interactive and the audience feels more involved with the conversation that the two people are having on TV. The audience has free access to music, radio, commercials, radio talks etc. Therfore the audience will get to know more about the film and perhaps persuade them to watch it.
The thrid platform is E-media which is instant interaction and informative using a wide range of video clips, blogs, audios, articles, interviews, reviews etc. These are all targeted to different demographics therefore having a larger audience to be engaged and know more about the director Plan B.
How does the industry promote the film to audiences using:
Print Media
The film industry promotes the film Ill manors by using the idea of print media to reach out to people who don't usually tend to use the E-Media as often for example, the older generation (demographic) who have been bought up by reading things such as articles in newspapers opposed to things such as laptops and Ipads as these gadgets were not available at the time. Print media can be expressed in different types of ways. For example, billboards, posters, T Slides etc. These are usually used in places such as train stations or on motorways to catch the attention of people travelling in everyday life by using either public transport or driving cars for example. Furthermore, the colours used in this particular advert which is a poster has a theme of orange, purple, pink, red , black and white. The colours compliment each other bringing out each character in order to grab the audience's attention. Characters at the back of the poster are shown to be of a less importance and the character at the front is the protagonist shown to be of a more importance. This links to the theoristLevi Strauss of binary opposition. Moreover, the cap worn by the protagonist in terms of mise en scene connotes a 'gangster' look and how this character is from places in the society where gang crime/ violence is being promoted. The cap is also iconography for 'gangster' appearance.
The lighting on each of the characters' face is struck by low-key and some additional high-key lighting in order to give an impression of either a distressed, happy or angry effect/look in order to create enigma to get people questioning the mixture of expressions within this particular poster. This links to the theorist Rolland Barthes The actors of Ill Mannors are not very well known as this is a low budget film. The protagonist has featured in other movies such as Four Lions playing the role of the character named Omar; the fact that this actor has been featured in other films brings a USP resulting in more viewers from other target audiences which will ultimately give Ill Manors a good reputation and an increase in both sales and profits. Finally, the setting for this film was based in East London; in the streets to give a more gritty, gang effect approaching audiences from similar settings allowing them to relate to this being another potential selling point, this film consists of good morals towards the end showing how mistakes can be made and how people should repent for their mistakes and become better people by forgiving too. |The fact that this film has good morals may lead the younger generation into the right path and this will give Ill Manors a good brand image.
Broadcast Media (TV, Radio, DVD)
Another way in which the industry promotes the film is by broadcast media. There are many broadcasts promoting the film such as the DVD blue ray, chat shows (Jonathan Ross show), music album, the film premier, television radio interviews, music festivals and many more.This is a very effect way of promoting this film because statistics show the majority of people living in the UK tend to watch a lot of television. The fact that in this particular interview, Plan B is talking about his feelings which allows the audience to interact with him and his emotions from his past. Furthermore, the DVD/blue ray is often promoted/advertised on the film website which shows you options of where and how to purchase a copy of the film from such as 'Amazon.com' . Chat shows like the Jonathan Ross show are interactive meaning you could ask anything and get a valid and instant response usually about an individual celebrity's background and maybe the film or music being produced. Moreover, Jonathan Ross is a well known english television and radio presenter therefore, people are more likely to know and interact with him.Also, humour is a technique where it can stay in audiences' minds. E-Media
E-media is another way of promoting the film by the film website, Ben Drew's website/bio, social networking sites such as Facebook, twitter etc. All of these aspects promote the film and attract different audiences for instance,social networking sites like Facebook and Twitter are commonly used by the younger generation (specifically teens) therefore, there would be a large mass audience following, subscribing or tweeting the film's page or fan page, which would make the page popular rapidly and make audiences recognise the film and perhaps persuade them into watching the film. The soundtrack of the film is promoted through YouTube and the album itself which again allows a wider variety of audience to hear the music. This is cross promoted which means that the film promotes the music and the music promotes the film. This is called synergy.
Now look at each platform individually:What are the key issues and changes taking place in each platform?How is each platform responding and adapting to these issues and changed? Lots of print media products such as newspapers, magazines, biography books etc are not purchases for free, whereas platforms such as E- Media - the website, social network pages/fan are all free to useas you can easily access it via the internet. Television is becoming less dictated by scheduling as there are new channels produced and developed such as E4+, Sky+ etc. All of these channels are time shifted by one hour after the original programme timing. More channels like these are being madewhich is a beneficialfor people who miss their favourite programmes so it would be shown 1 hour laterin the plus channels. But the television industry has developed a lot further for instance, Sky+ This gives the viewer the opportunity to record episodes to watch them later when it is convenient. Moreover, there are many developed channels made whic are also shown on the internet such as YouTube, Iplayer, ITV Player and other websites to watch programmes that viewers have missed. E-media is another platform which is useful in many ways to the audience as they can search up any information, and get to know more about the film. The social networking sites associated with the film is very beneficial as the audience are able to see what the narrative is about and reviews about the film etc. However E-media does have it's disadvantages to privacy. Privacy is something that can not be stopped as police are unable to track this down.
