exam practice : 3 little pigs

Media Forms:
At the start of advert non diegetic sound is used to engage the audience, the sound is very mysterious and grabs the audiences attention as they would want to find out what is going to happen. During the non diegetic sound the camera movement slowly zooms in, the mise en scene is also suggests mysterious, darkness as the setting is very dark (low key lighting). Before the advert is fully established the 'Guardian' typography appears which alerts the audience that this advert is related to the Guardian newspaper. The quick edits and cinematography keeps the audience engaged to the advert and make the audience create enigma codes as they do not know what is happening or what the advert is trying to promote yet. Moreover Barthes came up with the theory of narrative codes and enigma codes. The non diegetic voice over of the female reporter also attracts the audience as the audience do not know what is happening yet in the advert and would start to discover what is happening. Furthermore the typography again is displayed in transitions to grab the audience and make them read what the characters are thinking, so the audience are in their shoes and could relate to them. Also the text is sans serif a classic typography used in newspapers which usually attracts a older target audience. There are sound bridges that continue through scenes to make the advert sound very important and must see, it defiantly grabs the audiences attention by the sound, edits, cinematography, camera movements used.

Media Representations:
The news represented in the advert shows that it is very important as the audience are able to see that the news has become of high importance and viral across the country, the advert had the shock and realism factor due to the mise en scene and fast paced edits which encourages the audience to keep watching to see what is happening. The advert lets the audience to explore of how the social network has developed and how it has become a source to find out news very quickly and spread easily within seconds. It is a positive representation as the advert shows the audience how fast social networks are and how they communicate very fast. The characters in the advert also represent that the advert is trying to attract a certain audience, which is Guardian newspaper readers mostly. The textual and narrative structure also establishes the audience. The representation toward the three little pigs in the advert are demonized for killing a wolf this could relate to Levi-Strauss's theory of binary opposition in characters and narrative (evil vs good).

Exam Practice questions

 

 

Media forms: 

The non diegetic and typography at the start of the trailer, straight away makes you realize that this is a a trailer targeted towards the male audience. The non diegetic sound and bold hard hitting typography suggest this is a game which attracts males, furthermore this could relate to Hall's theory as games are a connotation reading toward the males. The text establishes the genre of trailer by the mise en scene used, the colours, fast transitions are fast paced which relate to the male audience as they like fast, action/adventure games which appeal to them. The voice over and mise en scene during the trailer also portray the genre of the game which is action/adventure. The props seen in the trailer is another way the audience are able to identify the genre. The codes and conventions to this genre relate to the trailer very well as all the aspects are shown to attract the intended target audience.

 

Representations:

The representation portrayed about was is very clear by the animated characters in the trailer, the animated characters show props of guns, explosions, trucks etc and the characters running around shooting enemies. It lets the audience create an image of how war can be and how horrible, negative it could be. It lets the audience to put themselves in soldiers shoes and experience how war would be like from a games prospective. On the other hand the representation of the game may be negative towards young children aged under the certificate which could encourage them to violence and bad behavioral imagery by the props used in the game. The blood, mise en scene and props reveal the connotations of the game.

 

Institutions:

The media institutions show the typical codes and conventions of a video game and how it is related to the video game industry. The animation of the trailer reveal this is a video game trailer, the cinematography allows the audience to see what the game has for the audience to make them buy the product, it allows the audience to make them think what it would be like if they bought the game. Towards the end of the trailer more typography is portrayed such as the title which is very important as the audience need to know what the game is called so they could buy it. The release date is then introduced after and the company brand the game is also available on such as xbox. This informs the audience and keeps them aware of the game and makes the audience interested in buy the game as they have seen the graphical imagery of the game therefore they would want to be excited to play the game for themselves.

 

Audience:

The trailer definitely appeals to the male audience as the genre relates to them more than a female audience. The male audience would be much interested in a action/adventure genre as they would like to see lots of action and adventurous things. The trailer shows what the male audience would be able to do in the game which they would like to play in a game.