Cinematography

Psycho - Directed by Alfred Hitchcock

The opening of this trailer is completely unsual and different to other trailers compared to current film trailers. As soon as the trailer started the close up shot of a foot, hand and shower curtains keeps the audience hooked and compels them having questions in their minds, why the shower curtains? Why the hand? What's going to happen? Also, at 0:04,0:10 and at 0:18 point of view shot is used, which makes the audience feel that they have the role or position of the character. Futhermore, at 0:18 the point of view shot used inside the car, going to an isolated house in the night creates a mysterious atmosphere. A medium close up shot is of a women looking relatively frightened and confused in what she has seen at 0:11. This is effective because it creates tension also making the audience engaged. Moreover, at 0:15 an over the shoulder shot is used. It is the male character speaking to the women as she's desperate for a job. Additionally, at 0:26, it shows a close up of an envelope including money, on a car seat, which could again grab the attention of the audience increasing tension and suspense. At 0:43, a medium close up of the female character inside the car, driving is used to portray her emotions (scared and worried). Similarly, a close up shot is used as well at 0:48-0:49, of the face of a policeman looking serious at the female character in the car. This also shows her emotions.  Furthermore, towards the end of the trailer the last shot at 1:27 is a extreme close up of a male character eye looking through a hole, as if he's keeping an eye on a person and spying on someone. This shot last shot is effective on the audience, because it builds up tension and suspense.





The Twilight Saga: Breaking Dawn Part 2

This trailer uses a lot of extreme close ups and medium close ups. This is due to the storyline as the roles of the characters are to be vampires. For instance at 0:13 is the female character eye which is red. The fact that its an extreme close up shows that the character has changed. This is the last part to the whole of Breaking Dawn so this only appeals to audiences' who have seen the previous films of Twilight, however, the eye represents suspense and hooks the audience making them want to know what's going to happen next. Also, at 0:16 when both female and male characters hold hands is also an extreme close up and this conveys the theme of romance and love. Furthermore, at 0:22 a helicopter shot has been used to capture the setting informing the audience where it is set. Moreover, at 0:11 a point of view shot has been used whilst the female character is running. This makes the audience feel that they are in the same position as the character. Also at 0:14, a low angle shot has been used to make the female character look petit and timid however, the fact that she is staring at the light and the light it shining on her suggests that she is the protagonist (Propps theory - Princess/hero?).

At 0:25 an over the shoulder shot has been used to show that a conversation between two or more people. Also, at 0:12 where the female character is jumping from one cliff to another is an establishing shot. It has been used in order for the audience to recognise the setting more also, giving the audience a wider understanding of what role the character is given as you would'nt be able to tell in a close up shot. Furthermore, at 0:32 when the male character lifts up the female child character, a long shot is also used to convey the roles and setting. At 0:38 when the envelope is being passed creates suspense and keeps the audience thinking and anxious to find out what's inside it. Also, 1:08-1:10 is a medium shot of two female characters this shows emotion and creates suspense. Overall, this trailer uses a lot of close ups and long shots as its a romantic film therefore showing emotions and love however it's also an action film showing roles and physical skills therefore, long shors are required for this kind of trailer.

Contrapuntal & Parallel Sound Presentation

https://docs.google.com/file/d/0B2tVaT8-6iZGME8xR0FvTDdfQmM/edit

Top 10 Grossing Films...

2010

2011

2012

Banned Campaigns and Adverts

https://docs.google.com/file/d/0B2tVaT8-6iZGZEhkOXNKQTBhVWs/edit

SAVE TV (Learner Response)

LEARNER RESPONSE:
According to narrative theories, we believe that our advert follows the theorist Todorov. The Bulgarian theorist suggests most narratives start with the state of equilibrium in which life is 'normal' and protagonists are happy and satisfied. The state of normality is then disrupted by an outside force, which has to be fought against in order to return to a state of equilibrium. This model can be applied to a wide range of films and adverts. In this case, it links to our advert.

1) Equilibrium
(The female character searches for her favourite program on the internet and everything is normal)

2) Disequilibrium
(Her program takes extremely long to buffer)

3) Recognition of Problem
(She then gets so frustrated that she falls asleep waiting for it, and has a dream)

4) Resolution
(In her dream she meets a man that tells her to invest in a TV and he describes all the benefits of having a TV)

5) Equilibrium
(The female character wakes up and decides to invest in a TV and is more aware about never to use the computer if you need to watch something as it takes forever to buffer)

'SAVE TV' POWER POINT!

https://docs.google.com/file/d/0B2tVaT8-6iZGNFFzaHdUbHRMVFU/edit

WWW:
- Considered the audience
- Good simple powerpoint
- Combined well as a pair
- Good presentation style/ expressions
- Excellent poster: - Simple and effective
                             - Excellent slogan 'its only the beginning'
                             - Clear understanding of target audience
                             - Excellent typography style and positioning
- Interesting advert

EBI:
- Post powerpoint on blogs with WWW/EBI
- More shots on story board
- Analyse in terms of narrative theories (Todorov)

CREDITS x3

TV IS DYING...

https://docs.google.com/file/d/0B2tVaT8-6iZGWldJZzdPVFFfT2c/edit

50 Cent Reebok Advert Analysis

Colour ..

• The colours that are demonstrated are grey, white and black which connotes a negative and a serious mood.The use of the dark colours could represent his life in the past and how he's developed positively throughout his life becoming a successful rapper/singer.The colours could additionally reflect this faults that got him into trouble.

Framing ..

• The typography is placed on top of the image and highlights what kind of background he's from which links with the finger prints underneath. The finger prints suggest that his life in the past could be negative (criminal convictions). Furthermore, the image is normally associated with when a person gets convicted of a crime and they take finger prints for the search of identity. The slogan "I am what I am" connotes he doesn't really care how he's being demonstrated as long as his audience know who he is. Moreover.it is also a strong and straight foward statement which could grab the audience's attention as it will remain in the target audiences' heads.

Composition .. 

• The layout is straight forward and simple which connotes that anybody can have any product made by Reebok.

Size ..

• The typography "I am what I am" is the largest piece of text throughout the whole of the print advert. This shows that its the mast head. At the top right corner, states a quote from 50 Cent. This is also in bold however, the size shows it's not as important. Underneath placed on the bottom is the Reebok logo which I don't think works well as it is not noticeable which means people can not recognise that the advert was supposed to promote the company Reebok.

Type of Shot ..

• The picture of 50 cent is a close up, in this case it works pretty well as 50 Cent is a very well known person so theyve decided to focus on him persuading the audience to buy reebok products.

Setting ..

• The picture of 50 cent has a plain black background which is great. This means that all the focus is on him and the audience would not get distracted with the background being to bright and sparkling. I don't think they worried much about the settings because they had other priorities which would help them sell their image.

Lighting ..

• The lighting isn't very bright which makes the atmosphere dull and creates a negative mood. However the lighting touches his face very slightly which symbolises the development of his life in the past. Moreover, the director uses Mise-en-scene really well here because the only lighting shown is the one on his face which brings all the attention to him and makes him stand out.