50 Cent Reebok Advert Analysis

Colour ..

• The colours that are demonstrated are grey, white and black which connotes a negative and a serious mood.The use of the dark colours could represent his life in the past and how he's developed positively throughout his life becoming a successful rapper/singer.The colours could additionally reflect this faults that got him into trouble.

Framing ..

• The typography is placed on top of the image and highlights what kind of background he's from which links with the finger prints underneath. The finger prints suggest that his life in the past could be negative (criminal convictions). Furthermore, the image is normally associated with when a person gets convicted of a crime and they take finger prints for the search of identity. The slogan "I am what I am" connotes he doesn't really care how he's being demonstrated as long as his audience know who he is. Moreover.it is also a strong and straight foward statement which could grab the audience's attention as it will remain in the target audiences' heads.

Composition .. 

• The layout is straight forward and simple which connotes that anybody can have any product made by Reebok.

Size ..

• The typography "I am what I am" is the largest piece of text throughout the whole of the print advert. This shows that its the mast head. At the top right corner, states a quote from 50 Cent. This is also in bold however, the size shows it's not as important. Underneath placed on the bottom is the Reebok logo which I don't think works well as it is not noticeable which means people can not recognise that the advert was supposed to promote the company Reebok.

Type of Shot ..

• The picture of 50 cent is a close up, in this case it works pretty well as 50 Cent is a very well known person so theyve decided to focus on him persuading the audience to buy reebok products.

Setting ..

• The picture of 50 cent has a plain black background which is great. This means that all the focus is on him and the audience would not get distracted with the background being to bright and sparkling. I don't think they worried much about the settings because they had other priorities which would help them sell their image.

Lighting ..

• The lighting isn't very bright which makes the atmosphere dull and creates a negative mood. However the lighting touches his face very slightly which symbolises the development of his life in the past. Moreover, the director uses Mise-en-scene really well here because the only lighting shown is the one on his face which brings all the attention to him and makes him stand out.