How do audiences access the text across the three platforms? - Third Slide

Who are the film’s target audience(s) and how do you know?

The target audience for Ill Manors would be dominantly males rather than females as the film consists of explicit violence and strong language which falls into the field of action/crime/urban genre. The age group would be around 18-34 year olds, as there are some intimate scenes and other aspects of a 18 certificate film for instance, prostitution. Furthermore the film also has a different type of audience which was proven in the TEDx lecture from Ben Drew where there was middle class, working audience  therefore attracting the people who are interested in the film and purpose of producing it.

How is the film promoted to its target audience(s) through:

• Print?

The film industry promotes the film Ill manors by using the idea of print media to reach out to people who don't usually tend to use the E-Media as often for example, the older generation (demographic) who have been bought up by reading things such as articles in newspapers opposed to things such as laptops and Ipads as these gadgets were not available at the time. Print media can be expressed in different types of ways. For example, billboards, posters, T Slides etc. These  are usually used in places such as train stations or on motorways to catch the attention of people travelling in everyday life by using either public transport or driving cars for example. Also, like the example above, magazines tend to be read a lot by the younger generation as it uses language that associates with teenagers for example, slang would be used in some places, whereas a newspaper article would be written very formally making it harder for the younger generation to understand what the article is reffering to or whats it trying to say therefore it would attract the older generation as they would understand it more and take it under consideration.

• Broadcasting (TV/Radio/DVD)?

Another way in which the industry promotes the film is by broadcast media. There are many broadcasts promoting the film such as the DVD blue ray, chat shows (Jonathan Ross show), music album, the film premier, television radio interviews, music festivals and many more.This is a very effect way of promoting this film because statistics show the majority of people living in the UK tend to watch a lot of television. The fact that in this particular lecture, Plan B is talking about his feelings which allows the audience to interact with him and his emotions from his past.

This topic is extremely close and important to Ben Drew due to his own life in a council estate. And therefore knows how it is to be portrayed and judged in this way by society. Plan B believes that people or kids who live in estates are associated with the word 'chav.' The quote, "council house and violent" is what Plan B thinks the word 'chav' means as the stereotypical ideologies of youths living in council estates is connoted. Plan B says that this is an incorrect technique for society to judge upon youths, living in conditions that are poor. He believes that the media constantly show articles which emphasis the dilemmas with youths in general. However, they tend to exaggerate at certain points and stereotypically judging youths.

Plan B realizes what these youths have been through and how they live their lives. Whereas, society completely ignores these people who have been brought from unfortunate families as they are stereotyping them with negative ideologies and opinions. Youths that live in council properties go through a lot and grow up with completely no body except their neighbourhood buddies. Drew recognises how this works as he was once upon a time, in this situation.

Drew was targeting the elder demographic as the audience. He believes that they would benefit more from a lecture like this as it shows them that youths should not be stereotyped and portrayed in the way just like they are by the media. The elder demographic constantly judge these youths by their actions, appearance and language which is truthfully wrong. Drew also made an important announcement which is that people should not believe or take in every single thing they read or see in newspapers, as they are quite good at exaggerating things and leave the relevant and true information out in order to make ideologies and stereotypes dominant.

In terms of the audience, according to the phsycographics, the people in the category of mainstreamers would be hooked as they would want to keep to the trend and therefore think the same as the majority of the world. If Drew was to change the mainstreamers' opinions on this matter, then this may conclude in the overall dominant ideology to be less authoritative. This would also be directed towards carers as they would want to make a change to the world for the best. Perhaps explorers would come in handy as they would want to find out more about whether this view is amd how its being portrayed.

According to Stanley Cohen, a moral panic occurs "When a person or group of persons emerges to become defined as a threat to societal values and interests". Those who start the panic when they fear a threat to prevailing social or cultural values are known by researchers as 'moral entrepreneurs', while people who supposedly threaten the social order have been described as "folk devils". Moral panics have certain distinct features such as concern. There must be some sort of awareness that the behaviour of the group or category is associated with some kind of negative impact on society.

• E-Media?

http://www.time4planb.co.uk/

E-media is another way of promoting the film by the film website, Ben Drew's website/bio, social networking sites such as Facebook, twitter etc. All of these aspects promote the film and attract different audiences for instance, social networking sites like Facebook and Twitter  are commonly used by the younger generation (specifically teens) therefore, there would be a large mass audience following, subscribing or tweeting the film's page or fan page, which would make the page popular rapidly and make audiences recognise the film and perhaps persuade them into watching the film. The soundtrack of the film is promoted through YouTube and the album itself which again allows a wider variety of audience to hear the music. This is cross promoted which means that the film promotes the music and the music promotes the film. This is called synergy.

Now think of how the producers are communicating with audiences across the 3 platforms: What are the differences?

The producers are communicating with the audience across the three platforms print E-media and broadcast, by informing, entertaining and for social networking. Print is targeted to the audience by informing, entertaining, escapism and social interactions, broadcast would be also to inform the audience, entertain and escapism and lastly E-media is also to entertain, informing, escapism and to attract social interaction.

Audience theories you could research and apply to your film case study:

The social demographics for the film Ill Manors would be targeted towards Classes C1,C2,D and E audience which is targeted towards the working class audience, the age intended would be 18-34 year olds because of the sexual content, violence, and strong language in the film, moreover the certificate of the film is 18 rated, also there would be more male attraction than female hence the genre of the film urban/crime, and the narrative. The psycho-graphics group would be struggler's and reformers, who are not as successful in life which relates to the film.