How are texts in the three platforms constructed? - Second Slide

How is the film promoted through:

• Print?

The film industry promotes the film Ill manors by using the idea of print media to reach out to people who don't usually tend to use the E-Media as often for example, the older generation (demographic) who have been bought up by reading things such as articles in newspapers opposed to things such as laptops and Ipads as these gadgets were not available at the time. Print media can be expressed in different types of ways. For example, billboards, posters, T Slides etc. These  are usually used in places such as train stations or on motorways to catch the attention of people travelling in everyday life by using either public transport or driving cars for example. Also, like the example above, magazines tend to be read a lot by the younger generation as it uses language that associates with teenagers for example, slang would be used in some places, whereas a newspaper article would be written very formally making it harder for the younger generation to understand what the article is reffering to or whats it trying to say therefore it would attract the older generation as they would understand it more and take it under consideration.

• Broadcasting (TV/Radio/DVD)?

Another way in which the industry promotes the film is by broadcast media. There are many broadcasts promoting the film such as the DVD blue ray, chat shows (Jonathan Ross show), music album, the film premier, television radio interviews, music festivals and many more.This is a very effect way of promoting this film because statistics show the majority of people living in the UK tend to watch a lot of television. The fact that in this particular interview, Plan B is talking about his feelings which allows the audience to interact with him and his emotions from his past. Furthermore, the DVD/blue ray is often promoted/advertised on the film website which shows you options of where and how to purchase a copy of the film from such as 'Amazon.com' . Chat shows like the Jonathan Ross show are interactive meaning you could ask anything and get a valid and instant response usually about an individual celebrity's background and maybe the film or music being produced. Moreover, Jonathan Ross is a well known English television and radio presenter therefore, people are more likely to know and interact with him.Also, humour is a technique where it can stay in audiences' minds. 

• E-Media?

E-media is another way of promoting the film by the film website, Ben Drew's website/bio, social networking sites such as Facebook, twitter etc. All of these aspects promote the film and attract different audiences for instance, social networking sites like Facebook and Twitter  are commonly used by the younger generation (specifically teens) therefore, there would be a large mass audience following, subscribing or tweeting the film's page or fan page, which would make the page popular rapidly and make audiences recognise the film and perhaps persuade them into watching the film. The soundtrack of the film is promoted through YouTube and the album itself which again allows a wider variety of audience to hear the music. This is cross promoted which means that the film promotes the music and the music promotes the film. This is called synergy.

Now look at each platform individually:What type of media language does the platform use? Identify the codes and conventions of that platform

Print media will share with the audience, a brief synopsis of the film, which would provide information about the plot (narrative), cast, certificate etc. A variety of reviews frequently have an interview of the director in this case, Plan B. This allows the audience to get to reinforce the reactions of the critics to do with the film. Furthermore, the interview can provide information about the director himself and know a bit more about him and his background if the audience don't really know him too well. There are also some images of clips from the film, or pictures when its behind the scenes. The demographic that film reviews most associate with are people who would adore reading therefore being a much older target audience, whereas teenagers for example would like to watch or interact with something. All examples of print media deliberately target different types of audiences for instance a tabloid/magazine would be read by a younger demographic as it has many of images and topics to amuse them or relate to them whereas, an older and wiser demographic would prefer to read a broadsheet newspaper with less images and more text to read.

Broadcast is another successful method to promote the film by the media such as radio, TV etc. They commonly provide speech/dialogue and they use it to interact with eachother. This allows the audience to watch people interactive and the audience feels more involved with the conversation that the two people are having on TV. The audience has free access to music, radio, commercials, radio talks etc. Therfore the audience will get to know more about the film and perhaps persuade them to watch it.

The thrid platform is E-media which is instant interaction and informative using a wide range of video clips, blogs, audios, articles, interviews, reviews etc. These are all targeted to different demographics therefore having a larger audience to be engaged and know more about the director Plan B.