Film Media in Context - First Slide

How does the industry promote the film to audiences using:

Print Media

The film industry promotes the film Ill manors by using the idea of print media to reach out to people who don't usually tend to use the E-Media as often for example, the older generation (demographic) who have been bought up by reading things such as articles in newspapers opposed to things such as laptops and Ipads as these gadgets were not available at the time. Print media can be expressed in different types of ways. For example, billboards, posters, T Slides etc. These  are usually used in places such as train stations or on motorways to catch the attention of people travelling in everyday life by using either public transport or driving cars for example. 

Furthermore, the colours used in this particular advert which is a poster has a theme of orange, purple, pink, red , black and white. The colours compliment each other bringing out each character in order to grab the audience's attention. Characters at the back of the poster are shown to be of a less importance and the character at the front is the protagonist shown to be of a more importance. This links to the theorist Levi Strauss of binary opposition. Moreover, the cap worn by the protagonist in terms of mise en scene connotes a 'gangster' look and how this character is from places in the society where gang crime/ violence is being promoted. The cap is also iconography for 'gangster' appearance.

The lighting on each  of the characters' face is struck by low-key and some additional high-key lighting in order to give an impression of either a distressed, happy or angry effect/look in order to create enigma to get people questioning the mixture of expressions within this particular poster. This links to the theorist Rolland Barthes

The actors of Ill Mannors are not very well known as  this is a low budget film. The protagonist has featured in other movies such as Four Lions playing the role of the character named Omar; the fact that this actor has been featured in other films brings a USP resulting in more viewers from other target audiences which will ultimately give Ill Manors a good reputation and an increase in both sales and profits.

Finally, the setting for this film was based in East London; in the streets to give a more gritty, gang effect approaching audiences from similar settings allowing them to relate to this being another potential selling point, this film consists of good morals towards the end showing how mistakes can be made and how people should repent for their mistakes and become better people by forgiving too. |The fact that this film has good morals may lead the younger generation into the right path and this will give Ill Manors a good brand image.

Broadcast Media (TV, Radio, DVD)

Another way in which the industry promotes the film is by broadcast media. There are many broadcasts promoting the film such as the DVD blue ray, chat shows (Jonathan Ross show), music album, the film premier, television radio interviews, music festivals and many more.This is a very effect way of promoting this film because statistics show the majority of people living in the UK tend to watch a lot of television. The fact that in this particular interview, Plan B is talking about his feelings which allows the audience to interact with him and his emotions from his past. Furthermore, the DVD/blue ray is often promoted/advertised on the film website which shows you options of where and how to purchase a copy of the film from such as 'Amazon.com' . Chat shows like the Jonathan Ross show are interactive meaning you could ask anything and get a valid and instant response usually about an individual celebrity's background and maybe the film or music being produced. Moreover, Jonathan Ross is a well known english television and radio presenter therefore, people are more likely to know and interact with him.Also, humour is a technique where it can stay in audiences' minds. 

E-Media

E-media is another way of promoting the film by the film website, Ben Drew's website/bio, social networking sites such as Facebook, twitter etc. All of these aspects promote the film and attract different audiences for instance, social networking sites like Facebook and Twitter  are commonly used by the younger generation (specifically teens) therefore, there would be a large mass audience following, subscribing or tweeting the film's page or fan page, which would make the page popular rapidly and make audiences recognise the film and perhaps persuade them into watching the film. The soundtrack of the film is promoted through YouTube and the album itself which again allows a wider variety of audience to hear the music. This is cross promoted which means that the film promotes the music and the music promotes the film. This is called synergy.

Now look at each platform individually:What are the key issues and changes taking place in each platform?How is each platform responding and adapting to these issues and changed?
Lots of print media products such as newspapers, magazines, biography books etc are not purchases for free, whereas platforms such as E- Media - the website, social network pages/fan are all free to use as you can easily access it via the internet. 
Television is becoming less dictated by scheduling as there are new channels produced and developed such as E4+, Sky+ etc. All of these channels are time shifted by one hour after the original programme timing. More channels like these are being made which is a beneficial for people who miss their favourite programmes so it would be shown 1 hour later in the plus channels. But the television industry has  developed a lot further for instance, Sky+ This gives the viewer the opportunity to record episodes to watch them later when it is convenient. Moreover, there are many developed channels made whic are also shown on the internet such as YouTube, Iplayer, ITV Player and other websites to watch programmes that viewers have missed.
E-media is another platform which is useful in many ways to the audience as they can search up any information, and get to know more about the film. The social networking sites associated with the film is very beneficial as the audience are able to see what the narrative is about and reviews about the film etc. However E-media does have it's disadvantages to privacy. Privacy is something that can not be stopped as police are unable to track this down.