Ill Manors was promoted by the idea of synergy. Synergy is the element were one production of a product links to or promotes another. This idea is used in order to gain a greater audience in terms of the product to be sold/shown. In this instance; Ill Manors uses synergy as the soundtrack for Ill Manors (made by Ben Drew : Plan B) to help promote the film Ill Manors which have the same name. People who hear the soundtrack/album may like the messages being told in the lyrics therefore resulting in them watching the Ill Manors film. On the other side of this, viewers who have seen the film may like the film; as well as the short snippets of his songs played in the film; therefore meaning that they may want to buy the soundtrack/album.
The interview above is a form of broadcasting promotion in terms of the media for ill manors. The film; Ill Manors; was released around this time therefore this interview is aimed at audiences so that they hear more about the film and become interested therefore persuading them to go to the cinema and watch it. It's a good form of promotion as he is not telling people to watch his film, he's simply just talking about the main aspects and concepts related to the film Ill Manors so that people who find these aspects interesting would be drawn in to watching it in the cinema.
As Plan B didn't fund a huge amount of money in the promotional side of the film, his team would have helped him get certain interviews; such as the one above; where he promoted his film just through the ideas or concepts about it and through is recent articles and exposure to the world. the more exposure on him would mean that more people would be talking more about him therefore news about him and his film would spread quite quickly through the media.
Print...
Ill Manors is promoted through certain advertising aspects, such as print promotional posters. The poster shown above is an example of an Ill Manors poster which was placed up in order to gain a large audience to watch the film. It consists of images of the main characters, release date, actors names, a quote from a popular magazine along with stars (ratings).
The print in terms of advertising can be important due to the fact that; if put in the right place or position; can attract loads of attention and exposure for the production. By the advertising poster for ill manors being quite bright however sticking to a colour scheme of red and black, it sort of stands out as red juxtaposes the black. On the other hand, this could not be that case as it may be too less colour and therefore may not grab a viewers attention at all.
I quite like this poster for ill manors due to the fact that it has all the necessary contents needed/required in order for the viewing audience to know when ill manors is coming out and some of the stars acting in the film. In terms of the colours on the poster, it consists of two which are black and yellow. These two colours are quite contrasting colours which juxtapose each other. The fact that these colours are used may suggest to the audience that there is some sort of rivalry between two dominant gangs in terms of the storyline. The contrasting colours may also suggest to the audience that some sort of conflict occurs strongly in the film.
The line on the top is quite a bold, hard hitting line reading '...we are all products of our environment...some environments are just harder to survive in'. This is the case as it suggests violence and conflict in terms of the narrative of the film as it implies that the main character(s) live in an environment which is rough and hard to survive in. It also suggests that it not a movie about rich, upper class people, but in fact the complete opposite; working class estate youths and gangs.
E-media
Furthermore, the DVD for Ill Manors is promoted as well on the Facebook which is effective, for people who want to view the film or repeat watching it. On the Facebook page there is the same print advert image of Ill Manors and this also raises audience awareness.
As the viewers side of things the first thing they would look at instantly, is the long shot image of a male character. The fact that the print advert only shows this male character could suggest that he is the protagonist of the film Ill Manors also representing male dominance. The prop used is a gun which would connote murder, violence, gangs etc. However he looks like he is in danger or some sort of trouble due to his facial expressions which is looking worried. However, in some extent there could be a positive connotation such as safety or self-defence.
Additionally, his emotions which are demonstrated through his expressions on his face could link to his clothing/costume (Mise-en-Scene) as he is just wearing black apart from the cap. This may suggest, that the narrative of the film is going to contain more violence as the colour black is associated with death, mystery and negativity. Stereotypically if older people see young adults similar looking to the male character in the print advert they are going to think he is dangerous and a threat to society instantly. Therefore, they are going to keep their distance from these youths.
2)
A form of e-media which helped/helps Plan B's film Ill Manors is his website. The website can be accessed by anyone with an Internet connection hence why a website can be a great form of advertising as there are billions of people surfing the web each day. The website for ill manors is creative therefore drawing in an audience due to it's unusual and unique layout and design. It's also very user friendly and can be used by even the most infrequent of users. The fact that everyone is on the web makes advertising quite easy as it can be a cheap way to promote your idea or production.
Another important part of e-media is the fact that most users go on line; on the web; in order for social network sites. Millions of people daily visit site such as Facebook and twitter that advertising on sites likes these could make a huge different in terms of the income produced as well as profits. I'll Manors have taken this to their advantage by having both Facebook and twitter page were fans of the film can share their thoughts to others and others can find out more about the production. It also helps to promote the film (as the film is aired in the cinema's and the DVD) as well as the ill manors soundtrack.
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