What institutional issues are raised in the case study? - Fifth Slide

Who are the key institutions involved in promoting the film and how are they involved?

• Film London Microwave

Film London Microwave is London's film agency - promoting and developing London overall in terms of the film industry as an international film-making capital. This includes all the screen industries based in London - film, television, video, commercials and new interactive media such as broadcast and e-media. Film London is one of nine regional screen agencies throughout the UK. . Ill Manors was green lit for production in 2009 as part of the Film London Microwave scheme.

• BBC

• Other collaborators (distributors - Revolver, exhibitors – multiplex cinema chains, DVD sales/rental companies, film download sites, e.g. LoveFilm).

How do they use each platform to reach their target audience (now fragmented)?

• Print media
• Broadcast media (TV/Radio/DVD)
• E-Media

How do they use technological developments to provide new audience experiences?

In terms of institutions, the idea of interaction came in handy as it gave the audience to feel engaged and involved with the interview or any other source of intervening. As for this you can

Are the institutions affected by economic issues within each media platform?

Has internet piracy impacted on the construction/distribution of the film/DVD?

Now think of how the institutions behind the film are working across the 3 platforms:

• Analyse how the platforms interact
• Do some work better together than others?