Psycographics - Advertisements

MAINSTREAMERS

This is an advert about a company (ADT) that specialises in home security (alarms). In media terminology this advert is aimed at the catergory, mainstreamers from Young and Rubicams pyscographics. This is because mainstreamers normally seek security and conformist. Mainstreamers are usually the ones who need human warmth and avoid any risks therefore this advert is perfect for them.

ASPIRERS

This is an advert about a Rimmel mascara that gives extra long lashes. I think that this advert is aimed at the category, aspirers from Young and Rubicam's pyscographics as they seek status. Usually, aspirers are most likely to be younger people such as teens and young adults from ages 16-24. Aspirers are the ones who usually look at the packaging of a product rather than the product. They are also known as attention seekers.

SUCCEEDERS 

This is an advert about the new release of Microsoft Surface where a keyboard attachment is available. In my opinion this advert is aimed at the category, succeeders from Young and Rubicams, as they seek control.  It's a brand choice based on self-reward and quality which is what this group look for. A microsoft surface is a self rewarding product and of a higher quality. Also succeeders are in a much higher management so they will be able to afford the product. Additionally, they have strong goal and confidence.

RESIGNED

This is an advert about a chocolate bar made by the company, Cadbury. The advert was produced in the 1980's. I think this kind of advert would fit in with the category, resigned from Young and Rubicam, as not only the advert was made in 1980's but it attracts the elderly audience from ages 50+. Also, they are retired pensioners who like to stay at home and be domestic. 

EXPLORERS

This advert is about a car made by the company, Honda. This is aimed at the category, explorers from Young and Rubicam as they seek discovery. This also appeals to them because its something new. Who gets together a choir to make all the noises and sound effects a car makes? That is something totally unique which will grab the attention of explorers.

STUGGLERS

This advert is about playing bingo on the world wide web. I think this advert is aimed at the category, strugglers as people who are desperate for money always play bingo and have full hope that they may win. Strugglers are also people who are disorganised and have a low self esteem. If you noticed, in this advert, when they won £15, they seemed to be over excited about that. This clearly shows that they don't have the lifestyle as classes ABC1 have. Also seeking escape.

REFORMERS

This advert is to do with a whisky bottle called Jack Daniels. I think this advert is aimed at the category, reformer from Young and Rubicams, as people like these like to have a good time and have less restrictions of freedom. Also seeking enlightment.