Monday 5 November 2012

Institutional Information - Fishtank


  1. All the Institutions involved in the production of Fish Tank. List them with a summary of what their contribution to the film was. - BBC Films, UK Film Council, Kasander Film Company and ICF Films; ICF are commonly known for working with British Films also at a low budget.
  2. Two other Independent British Film production companies – their “brand”, as well as current and previous productions - Coffee Films first came into being in 1996 as an underground collective of friends, artists and musicians living around Kent. Working with an array of cheap S-VHS and Hi-8 consumer camcorders and editing tape to tape the group made a wide range of largely experimental films and videos on zero-budgets. A little over 15 years later and Coffee Films is a well established British independent film production company which has screened worldwide, won critical acclaim and reached into seven figure budget film making. 



3. Out of the three Production Companies you have researched, which do you see as most successful and why? -  I believe BBC Films is the most successful as they have produced the most recent and successful British films/ programmes. BBC Films also work with international and UK distributors, producing around 8 films a year.



4. How much Fish Tank cost to produce (it’s budget). - To produce the film Fishtank cost rounded up to £3 million. 

5. Film budgets; find 5 films made for £5 million pounds or less. What types of films are feasible on this budget? - The Avengers (£220), Kidulthood, Adulthood, Anuvahood & Fish Tank. ; English and low budget films.

6. How was Fish Tank funded? - Fish tank was funded by the UK film council and BBC films.

7. Research one other way that British films are funded. Are there any similarities or differences? - British films are mainly funded by BFI, as they support film producers in the UK who are capable of making distinctive, creative and entertaining productions.

8. What is the target audience for Fish Tank? - The film Fish Tank is based around teenage drama's which could happen in a teenager's everyday life therefore its target audience is aimed at people at the age of 11 to 20.

9. Research the mainstream 16–25 youth cinema market and decide which 3 genres are most targeted at them and justify your decisions with your research. - The three most frequent genres which are aimed at the mainstream 16-15 youth cinema market are comedy, romance and horror films. This is mainly because 16-25 years of age is an younger target audience rather than an target audience such as the ages 30-45 and they therefore prefer to watch happy an funnier films as in today's society as for them, they are much more entertaining.16-25 years old people would rather watch romantic films as they are in the age of when they have a boyfriend/girlfriend and it is an appropriate genre which they both may enjoy rather than an action film. Horror films are also preferred as they usually feature teenage characters drawing this target audience in. Additionally teenagers and young adults enjoy having an adrenalin rush and being slightly frightened therefore they may watch horror films with friends or with other company as an form of entertainment.

10. Who is the main distributor of Fish Tank? - ICF, as they distribute interdependent films and documentaries.

11. What is the role of a film distributor? Are there any differences between distribution in the US and UK? -The role of an film distributor is to be an institution that gives the film a good reputation in order for the audience to watch the film; as it is the background of the institution which may appeal and attract individuals to watch the film. The difference between distribution in the US and UK is that US films are usually made at an higher budget and are therefore renown worldwide however, UK films are commonly made at an lower budget therefore are usually just known within the UK.

12. How was Fish Tank promoted (when it was released in 2009)? - Fish Tank was promoted at 62nd Cannes film festival in France, May 14, 2009.

13. Compare this with a big budget blockbuster. What are the main similarities and differences? - Big blockbuster films are promoted in bigger cities, and would have more fans as they show previews from their films they would also advertise it in the best way possible in order to attract the audience. They both advertise it however blockbuster films go mainstream attracting an larger audience. However smaller films would not be show cases a great amount, making audiences unknown of the film. 

14. How does the trailer for Fish Tank hook audiences into the narrative and pose questions that the film will answer? Identify 3 ways/techniques. -The fish tank trailer is effective and draws it's audience in by using montage editing and an variety of different shots. The lighting as well as the cinematography is also effective as low key lighting is use creating shadows which connotes darkness, fear and sadness. Through the trailer we see the main female characters point of view and the ways in which she reacts to the events she may be going through. As the audience the trailer indulges as well as confuses us as we are intrigued to find out more about what happens and about the events that follow what we have already seen. This trailer therefore creates enigma codes.

15. Analyse the trailers for 2 different films (from different genres). Are there any differences in the way they hook the audience into the narrative and pose questions that the film will answer? Identify at least 2 similarities and 2 differences. -

16. How does the trailer for Fish Tank balance plot and spectacle? - The trailer is memorable and draws the watchers (audience) in. The actions and speech of the main character are also memorable. As the main character is a female, this is different compared to other British films, therefore this draws the audience in even more and makes them what to watch the movie in order to find out more about the film, story line, plot etc.

17. How do the trailers for your other films balance plot and spectacle? Identify at least 2 similarities and 2 differences. -

18. Think about the certificate of Fish Tank (15 certificate). Research film certification and outline what is deemed acceptable for this certificate. What is the difference between a 15 certificate and an 18 certificate?

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