Nina Ricci Analysis

The campaign I studied was a perfume called Nina Ricci. I have chosen this campaign because I could relate to it very vastly being a female myself. The target audience of this are females aged 16-30 with the class of B-C2 as it is a very expensive perfume. This is the campaign I chose to study because it is mostly easily recognised by me as it is targeted at females of my age.

Firstly you can tell that it’s a winter perfume the colour used in this print advert is mainly white, which could represent purity and innocence. According to the YOUNG AND RUBICAM’S 4C’s its goes with the category “freedom” as doves and other birds are white which also connote freedom and purity. Additionally the image of the silver tree without leaves could indicate the wintery season also connoting luxury and fine metal, which goes with the category of “status” as the audience may feel that they have more luxury and have a higher status with this perfume. As the main colours used in the print advert is white there is a hint of red, which connotes love and romance, which could relate to the perfume being seductive causing many attractions to the male population. The white colour connotes innocence and the red connoting warmth and possibly hunger represented by the apples. The slogan used in this advert is “the new magical fragrance.” The word “magical” indicates that it is aimed at young girls as it reminds them about fairytales which are usually aimed at a younger demographic- this is shown by the character being a young, free female in the surrounding of a fantasy world. The character is wearing a baby pink Cinderella dress which could link back to the target audience being females aged 16-30 with the class of B-C2.The font style of the text “Nina” attracts the female audience as it is shown in a sophisticated way. She is also by herself which denotes that she is individual which obviously goes with the category “individuality” according to the YOUNG RUBICAMS 4C’s

The colour of the perfume bottle itself being red suggests that the target audience can ‘fall in love’ with the perfume as it connotes romance and love. Also the bottle is shaped like an apple which links with the theme of this campaign.

Scream 4 Film Poster Analysis

This Scream 4 poster immediately shows the fame of the Scream franchise. This is by having the cast from the 90's to familiarise with the audience who have seen the previous film. In a sense of attracting a wider fan base this has been done well as it will attract a wider fan base and by having young charatcters as new. Linking the point to the Scream franchise growing and becoming wider, the use of the release date in red 'April 15th Everywhere' connotes the blood and fear on what will arise on that day, also showing us the audience on how well Scream is established eg. worldwide screening in cinemas.

'Wes Craven' is very well known for directing horror films and the use of putting his name in red immediately connotes the horror genre. The Scream era is made with the company 'Dimensions' so the use of including the company's logo shows they are back by a well established and respected film.

All characters are wearing dark clothing and all have dark hair. This could be to emphasise the genre of the movie and to reassure the audience that scream is dark, with death. 'New Decade, New Rules' the emphasis of using red and white within the colours, link for the audience and the film. This being the white 'new' could give a sense of purity, with there being a new audience and also gives a slight hint of a new narrative, seeing as the word 'decade' is in red. The use of making the 'M' in scream look sharp could link with the weapon which may be used.

The use of the large mask behind the characters could demonstrate that they are unaware of whats coming to them or on the other hand the mask seems as if its been burnt which could be a difference to a traditional ending. Fire is often used to kill the badlys symbolic of hell. Or even for the audience with a high knowledge of horror films could relate to 'Wes Craven - Nightmare on Elm Street.'

All the horror conventions are being upheld with the use of colours red and black and the use of smoke around the headshots.

Worksheet To Determine Media Consumption

Newspapers

• I read The Sun, The Mirror and The Times
• I turn to the crime articles and celebrity gossips because its good to be aware of what goes on in the world.
• The sections I never turn to is the football sections because I absolutely HATE football. I wish it never existed!!
• I read the crime stories because it make me more aware!
• Both, my mum and dad buy newspapers for me :)

Magazines

• The only magazine I really read is "Heat" because its a celebrity gossip magazine and I like to hear how the celebrities live their life.
• I read the sections where celebrities are shown as another negative person.

Television

• 10 hours of TV a week
• I usually watch TV in the mornings and evenings.
• I like watching the programme "Crime watch," its reality and interesting.
• I watch this alone.
• Mum and dad decide what to watch, if I'm watching TV with them.

Radio

• The stations I like to listen to is West side Radio, Kiss FM, Capital FM because all my favourite songs come on the station.
• I listen to the radio approximately 8 hours a week.
• Mornings and evenings are the times I usually listen to the radio.
• I dislike the Asian radios the most, for instance, Sunrise Radio. No good songs on there.
• I listen to the radio when I'm alone.
• The car and my phone is the best place to listen to the radio.
• I either cook or do my homework when I listen to the radio.

Cinema

• I've seen "Ted" in the last month.
• I've seen Avatar, My Sister's Keeper and The Final Destination.
• Generally my whole family watches films with me, only sometimes is when I watch films by myself.
• I usually decide on what film to watch as a family.

Internet

• I always access the internet, its a habit for me.
• I access the internet at home and school the most.
• The main site I access are Facebook, Twitter, GHS Website and You tube.
• I go on these website to gather information for school work or just in general, also I use the social networking sites to communicate with friends and family across the world.
• Other activities I do whilst accessing the internet is my homework because that's when I need it the most.

Why pick Media Studies?

I picked Media Studies for AS as a side subject. What I wanted to be was an architect however, if I do not reach my goal I would pick Media and go into the film industry. It is also my passion to investigate the media as I enjoy watching interesting films and listening and watching music videos. In this way I can learn different camera techniques and angles to grab the attention of the target audience.

Additionally, I achieved an A grade for GCSE Media Studies which also boosted my confidence.

Throughout the year, I hope to learn a lot more than in GCSE. for instance, more camera techniques, colour connotations, ideology etc...

Overall, I LOVE MEDIA!! :-)